Messe Frankfurt's digital format specifically for event organizers takes place twice a year covering current topics relating to trade fairs, congresses and events. Alternating expert panels, moderated by host Michael Biwer, present operational tips, technical background information and news from the locations of Messe Frankfurt.
On 14 November, we streamed the new episode of our digital format for event organizers titled ‘Protocol, VIPs & Political Affairs at events’.
How do event planners integrate protocol tasks? Are there any golden rules and what is the fundamental strategic importance of the topic?
Katrin Ordnung, Head of Protocol and Political Affairs, Messe Frankfurt and Dr. Björn Mathes, CEO DECHEMA Ausstellungs-GmbH spoke openly, in detail and entertainingly about these topics with host Michael Biwer, Vice President Guest Events at Messe Frankfurt.
For those who couldn't join live, here is the recording, the key learnings from the 45-minute talk as well as one Q & A.
The most important facts from the talk at a glance:
- Protocol tasks arise in many event formats, not only at major events; VIP handling does not just begin with the visit of heads of state.
- Protocol issues should be integrated into the entire event planning process, from the conception phase through to the evaluation phase.
- Protocol often goes hand in hand with complex security requirements. Security measures, especially for high-ranking guests, must be carefully inquired about, planned and communicated to participants in advance. This can result in unexpectedly high costs and cause serious changes to carefully planned procedures at very short notice.
- Protocol work requires respect and attention to detail: from flag concepts and dealing with consulates or the diplomatic corps to seating arrangements and welcome formalities. Organizers in the locations of Messe Frankfurt benefit from the comprehensive experience of Katrin Ordnung's Protocol team, that offers support and advice.
- The strategic importance of political affairs is growing - also for event organizers: in a society marked by numerous geopolitical crises, cooperation with politicians and a fundamental proximity to politics is becoming increasingly important for events. This is why politics and event management must work hand in hand to bring relevant representatives to relevant formats.
- Charming anecdotes from our discussion partners prove this: Even with meticulous planning, you can never anticipate all eventualities, so if something does go wrong, the main rule is: Stay calm and just move on with a smile…
Questions & Answers
Question: What recommendations do you have for someone who wants to start a career in protocol?
Katrin Ordnung: You can either train directly in the protocol, nowadays usually as an event manager, or as a career changer. Good directions for this are the hotel industry, travel industry or political science. Protocol can be found in governments, parliaments at national, regional and municipal level as well as in a few companies, such as trade fair companies.
Many thanks to Katrin Ordnung and Dr. Björn Mathes for this informative and entertaining talk!
Archive
Click here for the latest episode of the Messe Frankfurt Locations Talk
Never miss a livestream again!
We will keep you up to date on the next Messe Frankfurt Locations Talk in our newsletter. Click here to register.
Would you like to know more? Our sales team is there for you!
Messe Frankfurt Locations on Social Media:
