Trade fair relaunch successful: Nordstil ends with significant increase in exhibitors and visitors

Great reunion joy and the best ordering mood with conscientious consideration of the hygiene and protection concept - this sums up the positive mood of this year's Summer Nordstil, which anchored at the Hamburg exhibition center from July 24 to 26. At this edition of Nordstil, 521 exhibitors  [1] presented their lifestyle novelties for the upcoming fall, winter and Christmas seasons to around 8,000 visitors [2], offering plenty of inspiration for their own businesses. Compared to the previous year's event, it thus improved its result by 74 percent on the exhibitor side and by 70 percent on the visitor side. Nordstil thus proves for the second time that trade fairs can be held safely and successfully in the current situation and thus remains the most important industry event of its kind for northern Germany and the Scandinavian region.

"One thing became particularly clear during the three days of Nordstil: the trade needs personal encounters on site at trade fairs. It simply doesn't work without it. The significant increase in exhibitors and visitors shows that we are well on the way back to normality and we are optimistic about the future and especially about the coming spring," reports Philipp Ferger, Vice President Consumer Goods Fairs at Messe Frankfurt.

"Participating in Nordstil was once again worthwhile for the trade. Finally having personal conversations with industry colleagues at the stand again and experiencing consumer goods with all our senses - we all missed that during the pandemic-induced break from the trade fair," says Christian Haeser, Managing Director of Handelsverband Wohnen und Büro. "Nordstil is and remains an indispensable platform when it comes to doing business successfully, being inspired, exchanging ideas and discovering current trends. Personal contact and the real presentation of new products at trade fairs are simply indispensable for the specialist retailers," Haeser continued.

Exhibitor comments

Finally Nordstil again - the exhibitors were relieved that the biggest order platform of the North could take place again. They used the fair extensively to make new contacts on site and to cultivate existing ones as well as to present their new products to the visitors.

Tobias Langner, Managing Director Good Old Friends

"A trade fair under pandemic conditions is not easy for any of us, but we are positively surprised. As expected, there were fewer customers than before Corona, but the quality of visitors was very good. Trade shows are simply extremely important for us. Our customers always look forward to the trade show experience and being able to see products live."

Nathalia Madley, designer and owner Madleys

"The atmosphere at our booth was just great and our customers were in a great mood to order. We are very happy with our participation at Nordstil and the nicest thing was: it almost felt like it did before the pandemic."

Diana and Dominikus Brettner, Founders Pink Stories

"Our expectations of Nordstil were exceeded: The atmosphere here suited us very much, we had many good conversations at the booth and people were busy ordering. The hygiene and protection measures were also implemented very pleasantly for everyone."

Trends of the Summer Nordstil 2021

Corona has had a major impact on our lives this year, as it did previously last year, and we have had to spend a lot of time at home. This has been challenging in many ways, but has also made us discover a new desire to live, cook, barbecue and garden. In our own four walls, nature-inspired and calming colors such as fir green, fawn and juniper berry dominate. A rustic atmosphere is created by decorative elements made of natural materials such as wood, cork, stone and grasses, which underline the longing for closeness to nature.

If you like it extravagant, you can be happy about the comeback of bright colors like yellow and orange and eye-catching patterns in seventies and safari style. Animal prints, jungle wallpaper and curtains with palm and flower motifs are turning even city apartments into little paradises.

The sustainable trend is also gaining momentum: While some are recycling or upcycling, elsewhere we find lifestyle products made from durable and renewable materials, such as blankets made from banana fibers or lamps made from hay and flowers. Maritime cushions and poufs in the fashionable knot trend are a real eye-catcher both indoors and outdoors.

The next Winter Nordstil will take place from January 15 to 17, 2022, and the next Summer Nordstil from July 23 to 25, 2022.