6 May 2024
New strategic alliance for the US food industry market
Messe Frankfurt and YONTEX, a joint venture between German trade fair organisers Messe München and NürnbergMesse, are teaming up to expand their brand presence in North America. From 2025, the organisers of leading international food processing, beverages and liquid food fairs will be pooling their strengths at US trade fair EATS (Equipment, Automation and Technology Show for Food & Beverage). Held in Chicago, this event itself is a joint venture between the Food Production Solutions Association and Messe Frankfurt. The alliance between Messe Frankfurt and YONTEX is founded on their internationally renowned event brands IFFA and drinktec, which allows it to create strategic synergies that will lead EATS into the future as an international technology platform.